Artisan annual cost
$54,000
$4,500/mo x 12 (Pro, annual term)
In-house BDR annual cost
$100,000
$100,000 fully loaded (salary, commission, benefits, tooling, management, recruiting)
Annual savings with Artisan
$46,000
BDR annual cost minus Artisan annual cost
Cost per appointment
Artisan
$352
In-house BDR
$694
Annual cost divided by year one appointments (Artisan is ramp adjusted).
In-house BDR assumptions
Inbenta's own numbers, provided by Matt. Fixed, not modeled.
$100,000 per year at 12 appointments per month gives 144 appointments in year one at $694 per appointment.
$100,000
12
Artisan assumptions
Ava 2.0 works email and LinkedIn.
Plan tier
Contract term
Pro range: 6,000 to 8,000 leads/mo.
Scenario
Artisan appointments per month (steady state)
14
7,000 prospects x 0.5% positive reply x 40% meeting conversion = 14 appointments per month.
Honest caveat: the 12 appointment BDR benchmark was achieved with cold calling included, and Artisan covers email and LinkedIn only, so cold calling remains a human motion.
Side by side comparison
| Metric | In-house BDR | Artisan |
|---|---|---|
| Annual cost | $100,000 | $54,000 |
| Appointments per month, steady state | 12 | 14 |
| Appointments in year one (ramp adjusted) | 144 | 153.3 |
| Cost per appointment | $694 | $352 |
| Prospects reached per month | Limited by human capacity | 7,000 |
| Channels covered | Email, LinkedIn, phone | Email & LinkedIn automated, phone (rep-led) |
| Time to first output | Hiring time, then productive from day one at quota | First campaign live in week 2, first results end of month 1 |
| Turnover risk | Present, not modeled here | None |
Cumulative appointments, year one
BDR ramps at 50% output for the ramp period; Artisan is modeled at 30% in month 1 and 65% in month 2.
Cumulative cost, year one
Cost accrues evenly month over month for both options.
Annual pipeline
$3,066,000
153.3 appointments x 50% x $40,000
Annual closed won
$613,200
76.7 opportunities x 20% win rate x $40,000
ROI on Artisan spend
11.4x
$613,200 closed won divided by $54,000 Artisan spend
Assumptions and sources
Artisan covers email and LinkedIn with Ava 2.0. Cold calling stays a human motion, so this model compares the automated top of funnel against BDR headcount rather than replacing every activity a BDR performs. Artisan benchmarks are drawn from customer results at artisan.co/customers.